Stage 3. Advertising

To FAST gain first customers, you need to use the maximum number of advertising sites.
Advertising platform is a kind of structure that processes visitors into leads. It is on the advertising platform that your offer and market meet. The result of this meeting is a stream of leads interested in your goods or services.

What could be an advertising platform?

This can be advertising on radio, TV, transport, billboards, outdoor advertising in the city, advertisements in newspapers or thematic publications, promotions, online advertising on bulletin boards, large services (IRR, Avito, Slando, etc.), coupon sites, contextual advertising (Yandex Direct, Google Adwords), banners, etc.

How to choose the right advertising platforms?

You need to choose a site according to the following criteria: the cost of advertising, audience coverage, launch time. That is, an ideal advertising platform should have a minimum cost, maximum audience coverage, and minimum launch time.
Which channel to attract advertising will be the most effective for you? Hell knows! It needs to be tested.
I again draw your attention that you need to build a not on sensations, but on numbers and analysis of statistics.
Only with the help of tests you can find out WHAT a channel to attract customers is most effective. That is, customers come quality, and the cost of attracting them is low.
Advertising effectiveness is expressed in ROI;
ROI = (B – C) / K * 100%
Where B is revenue per customer
C – the cost of a unit of goods or services
To – the cost of attracting customers

Analyzing this indicator, you determine the most effective advertising channel. That is where you need to invest your budget. Then you will be sure that advertising pays off many times, otherwise there is a risk to drain most of your capital in vain.


What is the best way to look for new customers?

1. Ask your main customers for recommendations of sellers with whom they also work and with whom they are satisfied. At first, it will seem funny to them, because you will probably be the first person to make such a request. You should say: “I want to provide you with the best service (or product). […]


You can handle everything

There have been situations in your life that you thought you could not handle. And yet you did it. There were problems in your life that you thought you would not solve. And yet you solved them. There were losses in your life that you thought you would not survive. And yet you survived. You […]


1. Black pants, white shirt, bright scarf. The secret to success is simple solutions.

1. Black pants, white shirt, bright scarf. The secret to success is simple solutions. 2. The best trainer to get rid of a manly gait is a narrow skirt with two palms below the knee. 3. Remember the law: voluminous sleeves – a smooth hairstyle, a short dress – tight tights, a talking outfit – […]


Ilon Musk gave his patents to humanity

The world-renowned entrepreneur and innovator Ilon Mask said that he was ready to make patents owned by the manufacturer of electric cars Tesla accessible to everyone. Explaining his “non-commercial” decision, the entrepreneur stated that he did not believe in patent protection, the benefits of which were obtained only by giant corporations and patent lawyers. Tesla […]


Secrets of successful women:

1. Successful women are active, are constantly in action, try new opportunities, are not afraid to take risks. Such women are not afraid to make mistakes; they know that a mistake is a valuable experience that will help them to rise even higher. 2. They primarily develop themselves, their skills and abilities. They do not […]


Understand where you have given up.

Take a piece of paper and write down the earliest age when you probably began to fear success. If you do not remember exactly, write “5 years.” Below – “10 years” and continue like this, in increments of five years, until your current age. Next to each age, write down what you did while avoiding […]