Stage 3. Advertising

To FAST gain first customers, you need to use the maximum number of advertising sites.
Advertising platform is a kind of structure that processes visitors into leads. It is on the advertising platform that your offer and market meet. The result of this meeting is a stream of leads interested in your goods or services.

What could be an advertising platform?

This can be advertising on radio, TV, transport, billboards, outdoor advertising in the city, advertisements in newspapers or thematic publications, promotions, online advertising on bulletin boards, large services (IRR, Avito, Slando, etc.), coupon sites, contextual advertising (Yandex Direct, Google Adwords), banners, etc.

How to choose the right advertising platforms?

You need to choose a site according to the following criteria: the cost of advertising, audience coverage, launch time. That is, an ideal advertising platform should have a minimum cost, maximum audience coverage, and minimum launch time.
Which channel to attract advertising will be the most effective for you? Hell knows! It needs to be tested.
I again draw your attention that you need to build a not on sensations, but on numbers and analysis of statistics.
Only with the help of tests you can find out WHAT a channel to attract customers is most effective. That is, customers come quality, and the cost of attracting them is low.
Advertising effectiveness is expressed in ROI;
ROI = (B – C) / K * 100%
Where B is revenue per customer
C – the cost of a unit of goods or services
To – the cost of attracting customers

Analyzing this indicator, you determine the most effective advertising channel. That is where you need to invest your budget. Then you will be sure that advertising pays off many times, otherwise there is a risk to drain most of your capital in vain.


Combine business with pleasure.

Structure your work schedule so that you have the opportunity to periodically read or watch something on the Internet. This information may not be related to the labor process, but such breaks bring positive emotions, which improves the quality of work.


Understand where you have given up.

Take a piece of paper and write down the earliest age when you probably began to fear success. If you do not remember exactly, write “5 years.” Below – “10 years” and continue like this, in increments of five years, until your current age. Next to each age, write down what you did while avoiding […]


1. Black pants, white shirt, bright scarf. The secret to success is simple solutions.

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Stage 2. Understanding the Target Audience and its Needs.

Before you do marketing and prepare your advertising – you need to understand who your main Target Audience. This will allow you to weed out the extra people who do not need your offer. Especially at the initial stage, when every dollar from your capital is in the account. It is better to get less […]


What is the best way to look for new customers?

1. Ask your main customers for recommendations of sellers with whom they also work and with whom they are satisfied. At first, it will seem funny to them, because you will probably be the first person to make such a request. You should say: “I want to provide you with the best service (or product). […]


No one will come and save you from your own life.

We all want to believe that the person of our dreams, the perfect job or an incredible surprise await us around the corner. When we are dissatisfied with our position, we irrationally hope that the magician will miraculously appear and save us from all problems. But the truth is that this is not the case […]