Stage 3. Advertising

To FAST gain first customers, you need to use the maximum number of advertising sites.
Advertising platform is a kind of structure that processes visitors into leads. It is on the advertising platform that your offer and market meet. The result of this meeting is a stream of leads interested in your goods or services.

What could be an advertising platform?

This can be advertising on radio, TV, transport, billboards, outdoor advertising in the city, advertisements in newspapers or thematic publications, promotions, online advertising on bulletin boards, large services (IRR, Avito, Slando, etc.), coupon sites, contextual advertising (Yandex Direct, Google Adwords), banners, etc.

How to choose the right advertising platforms?

You need to choose a site according to the following criteria: the cost of advertising, audience coverage, launch time. That is, an ideal advertising platform should have a minimum cost, maximum audience coverage, and minimum launch time.
Which channel to attract advertising will be the most effective for you? Hell knows! It needs to be tested.
I again draw your attention that you need to build a not on sensations, but on numbers and analysis of statistics.
Only with the help of tests you can find out WHAT a channel to attract customers is most effective. That is, customers come quality, and the cost of attracting them is low.
Advertising effectiveness is expressed in ROI;
ROI = (B – C) / K * 100%
Where B is revenue per customer
C – the cost of a unit of goods or services
To – the cost of attracting customers

Analyzing this indicator, you determine the most effective advertising channel. That is where you need to invest your budget. Then you will be sure that advertising pays off many times, otherwise there is a risk to drain most of your capital in vain.


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