Stage 2. Understanding the Target Audience and its Needs.

Before you do marketing and prepare your advertising – you need to understand who your
main Target Audience. This will allow you to weed out the extra people who do not need your offer. Especially at the initial stage, when every dollar from your capital is in the account.
It is better to get less traffic, but better quality and targeted.
That is, your marketing message and offer should be 100% consistent with the needs of your target audience.
This is a very deep topic, perhaps in the future we will it more closely.

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Beijing against the US

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